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“Women don't wear what they love, they love what they wear ”
Christian Dior

DIOR
30, Avenue Montaigne

On 12 February 1947, the most beautiful story of fashion and luxury ever told to women began. It unfolded in Paris, on Avenue Montaigne. And the story was called 'Christian Dior'.

Dior was born from a big bang, on 12 February 1947. That day, Christian Dior presented his first Haute Couture collection at his young Fashion House. For women of the post-war era, weary from years of rationing and restriction, he opened the door to a wonderful world of re-conquered femininity. The 'New Look' was a revolution. Overnight, Dior became famous around the world. The Dior name became synonymous with magic: stunning dresses, enchantment, instinctive creativity, delightful audacity, a sense of elegance, the genius of expertise... Haute Couture, Ready-to-Wear, accessories, fragrances, cosmetics, jewellery, watchmaking, men's fashion: whatever the realm of creation, Dior's dream continues to blossom somewhere between legacy and modernity. A 21st century story...

The history of the House Dior in 60 years
Discover M. Dior
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