The reliability of Dior watches is also guaranteed by their dual conformity with the international technical standards and norms of the “Swiss Made” label. Created in 1971, this label guarantees the excellence of Swiss watch-making by setting some very strict conditions.
Swiss watchmaking expertise
Dior has installed its own production unit at La Chaux-de-Fonds, in the heart of “Watchmakers Valley” where, in this aseptic laboratory-like workplace, highly qualified specialists and engineers handle the most sophisticated precision instruments.
What must be made in Switzerland? At least half of the components used for the movements, the assembly, testing and controlling of the movements and finally the assembly, fitting, time-setting and control of the watch in its entirety.
'Les Ateliers Horlogers' in the heart of Swiss ”Watchmakers Valley”