In the past, revising the codes of masculine elegance was tantamount to moving mountains. In just a few years, Dior Homme has created a new way of being a man. Noble, lithe, elegant, tense. Profoundly classical in its strict taste for the perfect cut, material and finish inherited from Dior haute couture. Resolutely modern in its high-tension vitality, drawn from the most contemporary urban culture. Tailoring and rock-and-roll, photography and architecture, a black and white aesthetic... The energy and lines of this new tempo for men have imbued the sophisticated, pure and sensual design of Dior Homme boutiques, its eau de Colognes and its skincare range. There is a new man in town.